Many people think of e-mail marketing as spam, and thus shy away from it. You need to put together an e-mail marketing campaign that engages the customer, encouraging them to buy something. The tips in this article will set you on the right path to the perfect email campaign.
Keep your emails as personal as they can be. When a business is more personal, they feel that they can better relate to them. For instance, if you are aware of the reason a customer signed up to receive your emails in the first place, mention that in your communications with them.
Test a variety of different formats for your emails. Your email should be like a funnel, with the most important items at the top and the least important items at the bottom. Vary email formats regularly to determine which ones generate the most sales. When you find your formula for success, stick with it. This helps your customers become familiar with your business, so they always know where to go in order to get additional information from you.
TIP! Email only those you know. People who you have not built a relationship with will look at your unwanted email intrusion as spam.
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